University Involvement

This is a  class for anyone in the media industry who wants to learn the fundamentals of the omni-channel platforms. Classes include training on traditional television, terrestrial radio, streaming audio, podcasting, CTV/OTT, digital, mobile, social, search, content marketing, influencer marketing and sports marketing. This course is only taught one quarter per year at UCLA in Westwood Village. There are guest speakers, panels and real life role-playing scenarios with industry experts from every discipline. Guest speakers come from companies such as Hulu, Facebook, NBC Universal, Ford Motor Company, FOX Broadcasting, FOX Sports, Univision and more.

After years of teaching TV Fundamentals and Sales Techniques to L.A.’s brightest assistants, junior sellers and buyers at UCLA – it finally became bi-coastal! Refocused to include more Network TV and less Local, to better serve the needs of the New York market, “Video Media Sales in a Cross-Platform World” is available at the NYU School of Professional Studies. Not only do students learn about topics such as selling estimates, presenting a cross-platform sponsorship package, making a suggested schedule or package, but they get access to seasoned professionals in the industry via our famous “Senior Industry Panel”. Teaching the class alongside Tracey is Court Stroud, a seasoned media executive with degrees from UT-Austin and Harvard Business School who has worked for two major broadcast television networks as the SVP of Sales and several digital startups.