About Tracey
Tracey McCormack is a media and sales industry veteran with more than 30 years of experience in traditional and modern media platforms. Her demonstrated expertise spans many facets of the industry including sales strategy, modern selling techniques, omni-channel marketing, cross-platform video, streaming media and social selling to name a few.
Today Tracey leads the Development and Training of all the Sales Teams at all of the Fox Television Stations, nationwide.
She was the former owner of McCormack Media Services, a modern media, sales, and professional skills training firm. Tracey’s firm successfully trained and advised industry leading clients such as Discovery Channel, HULU, NASCAR, NBC, 20th Century Fox, Time Warner Cable, Creative Artists Agency (CAA), Sony Pictures TV and many more. McCormack Media Services, though under new ownership, still operates today under the same name.
Tracey’s diverse media and sales background includes agency, station, and network experience across radio, local TV, national cable, cross-platform sales, streaming and digital media, sports media, Hispanic media, start-up networks, sales management, and executive leadership.
Her commitment to the future of the media industry is exemplified by her more than 30 years as an adjunct professor at UCLA Extension. She has taught more than 1,000 young media professionals in a variety of courses, including “Media Sales in a Cross-Platform World,” which is among the university’s largest and most popular classes.
Following her recognition by the university with the Distinguished Instructor Award, UCLA Extension announced the formation of the Tracey McCormack Scholarship Fund as an endowment to provide scholarships to students interested in the areas of media and marketing.
Affiliations
Adjunct Professor for 30+ Years
Adjunct Professor for 30+ Years
Adjunct Professor for 30+ Years
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at UCLA Extension
Fox Television Stations
Adjunct Professor for 30+ Years
Adjunct Professor for 30+ Years
Vice President/Development and Training
IAB Certified
Adjunct Professor for 30+ Years
IAB Certified
Certified in Digital Media Sales Since 2014
Fox 11 LA
Fox Television Stations, LLC
FOX owns and operates a group of multi-platform media channels. FOX is one of the nation's largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte. Fox also owns station websites, weather and news apps, sports streaming platforms and connected TV platforms.
Tracey's Role
Tracey is responsible for training and developing sales staff in all the Fox Owned Markets...both local and national sales teams.
More specifically, Fox's team of salespeople sell large sports packages including NFL, MLB, Rams, Dodgers, NCAA, NHL, NASCAR, Post-Season Baseball, Super Bowl and World Cup. Tracey's role is to ensure the sellers are experts at presenting, coming up with creative ideas, using the latest AI tools and software to successfully sell these large packages as well as Fox's Traditional and Streaming Offerings.
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